Breakfast on the Go


  • Consumer surveys claim few people skip breakfast
  • Mornings are rushed.
  • Many people eat breakfast while commuting or at their desks.

What to do?

Find a breakfast that is portable and not messy, while also tasting good.

One Solution?

Breakfast on the Go.

Well, that’s what Diamond Foods would like you to think.  Breakfast on the Go is basically granola, packaged in small 1.5 oz pouches.  They’re easy to throw in your bag or stash in your desk.  So if convenience is your main decision-maker, they’re convenient.

But are they healthy?  Well, it looks like granola, and it has Health Halo ingredients like berries, apples, nuts and oats.  You’ll also find sugar, brown sugar, corn syrup, honey, confection coating (more sugar), more corn syrup, dextrin, maltodextrin and confectioner’s glaze (made of sugar) and marshmallows in the S’mores variety.  Oh, and most of the dried fruits are listed as “sweetened”.  A pouch has 180 to 200 calories, of which 1/3rd to 1/2 may be from sugar.  And a measly 3-4 grams of protein.  180 calories of eggs (about 2) would have 14-15 grams of protein and no sugar.

Here’s the problem: high in added sugar and not that much protein for the calories.  Also not that many calories per pouch.  You could improve it by adding a glass of milk, a non-sweetened milky latte or a yogurt.  If you just eat 2 or 3 of these pouches as a breakfast, breakfast turns into a sugar-fest.  You could make your own portable granola snack by portioning 1/3 to 1/2 cup of a lower sugar granola into a plastic snack bag.

By itself, Breakfast On The Go works better as a sweet snack, or as a portable energy food for long hikes or bike rides or skiing.  As a stand-alone breakfast food, not so much.

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